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Welcome to

Portfolio website for Rachael Macken. 

Welcome to

Hello! Nice to meet you.

My name is Rachael Macken.

I am a professional graphic designer, with a true passion for art and design. I have over five years experience in the various industries; such as Technology, Finance and more. I specialise in logo, branding, illustration, advertising, print and web design. Along with a highly creative imagination, I have a strong strategic approach combined with a bubbly can-do attitude, that helps me to find the right solution for your design needs. I enjoy a good challenge that gives me the opportunity to push my boundaries and experiment with new ideas.

As a designer, I’m involved in numerous roles such as: managing multiple projects, branding, print and idea creation. I am a resourceful, hard working and dedicated individual. I can combine a friendly, professional and reliable approach with excellent interpersonal skills and can communicate confidently at all levels.

Hello! Nice to meet you.

My name is Rachael Macken.

I am a professional graphic designer, with a true passion for art and design. I have over five years experience in the various industries; such as Technology, Finance and more. I specialise in logo, branding, illustration, advertising, print and web design. Along with a highly creative imagination, I have a strong strategic approach combined with a bubbly can-do attitude, that helps me to find the right solution for your design needs. I enjoy a good challenge that gives me the opportunity to push my boundaries and experiment with new ideas.

As a designer, I'm involved in numerous roles such as: managing multiple projects, branding, print and idea creation. I am a resourceful, hard working and dedicated individual. I can combine a friendly, professional and reliable approach with excellent interpersonal skills and can communicate confidently at all levels.

Skills

Corporate Identity and Branding

By putting myself in your shoes and knowing what your company is about is key to developing an aesthetic design. A brand is based on perception. How a brand is perceived affects its success. My objective is to understand what the current perception of your brand is and how to create and refine the brand experience with every interaction.

Editorial and Marketing Collateral

I have created layout and graphic design elements for books, product mockups, company brochures, data sheets, e-books, white papers, case studies – and event material for, T-shirt designs, wall graphics, you name it. I’ll ensure that your business stands out from the rest.

Website Design & Development

With a beautiful new website design, along with your dedicated web developer, we can tell your brand’s story while maximising leads, with a website that will out-perform your competition.

Photo & Video Manipulation

Working in Photoshop CC I can do anything from preparing RAW files, retouching, lighting/shading, colour correction and more. I always deliver high quality photos. I have also sufficient skills in editing and adding effects to video files in Premiere Pro CC.

Skills

Corporate Identity and Branding

By putting myself in your shoes and knowing what your company is about is key to developing an aesthetic design. A brand is based on perception. How a brand is perceived affects its success. My objective is to understand what the current perception of your brand is and how to create and refine the brand experience with every interaction.

Editorial and Marketing Collateral

I have created layout and graphic design elements for books, product mockups, company brochures, data sheets, e-books, white papers, case studies – and event material for, T-shirt designs, wall graphics, you name it. I’ll ensure that your business stands out from the rest.

Website Design & Development

With a beautiful new website design, along with your dedicated web developer, we can tell your brand’s story while maximising leads, with a website that will out-perform your competition.

Photo & Video Manipulation

Working in Photoshop CC I can do anything from preparing RAW files, retouching, lighting/shading, colour correction and more. I always deliver high quality photos. I have also sufficient skills in editing and adding effects to video files in Premiere Pro CC.

My Latest Work

Recommendations

ALL THE WONDERFUL THING PEOPLE SAY ABOUT ME.

Rachael is a top-notch graphic designer who possesses excellent technical skills and is well-versed in the marketing discipline of visual communication. She brings creativity, strategic thinking, and a knowledge of branding to all of her design work and is an incredibly hard working team player. Rachael would be an asset to any company.

JOYCE BARTLETT

Director of Marketing, Tasktop Technologies

Rachael and I worked together on several projects when we were colleagues. I’d be delighted to work with her again. First, let me say, I’m a “words” person. My tool is the written word and while I’m a good “visual learner,” I’m not a good “visual communicator”… so I’m not always terribly helpful when starting from a blank piece of paper. Fortunately for me, and the company for whom we worked, Rachael IS a visual communicator. And unlike some graphic artists, she is not a diva. She’s versatile, eager to attack new projects (even if the concepts are VERY technical and a bit daunting at first), she never gives up (she’ll exhaust every concept to find the right one) and she’s an absolute pleasure to work with (yes, work can be fun). Again, I’d be delighted to work with her again.

BETTY ZAKHEIM

Research Director, Gartner

It was a pleasure to work with Rachael. During her time with us she has developed a solid knowledge in Google tools, including Google Analytics, Adwords and Google Web desiger. She is a very good developer focused on the results of her work. She is inquisitive, detailed and always goes the extra mile. Brilliant on R&D and also developed a document guideline strategy for Web image optimisation that helped to improve our website access speed I learned a lot from her and I would highly recommend her services.

MANUEL SALAZAR

Technology Strategist, PwC

“Rachael has a creative flare that makes her standout from the rest! I’ve had the pleasure of working with Rachael on a particular project which required the complete redesign and redevelopment of hundreds of digital marketing and information screens. Her natural creativeness allowed her to come up with a graphic design for these screens with minimal effort that completely satisfied the brief the business had provided, while her technical ability allowed her to produce complex mapping documents and the front end code. Ultimately her efficiency allowed me to plan the project timelines with great accuracy. Rachael has excellent communication skills and has an aptitude for identifying technical risks in a project.”

AMANDA REENAN

IT Project Manager, Boylesports

Recommendations

ALL THE WONDERFUL THING PEOPLE SAY ABOUT ME.

Rachael is a top-notch graphic designer who possesses excellent technical skills and is well-versed in the marketing discipline of visual communication. She brings creativity, strategic thinking, and a knowledge of branding to all of her design work and is an incredibly hard working team player. Rachael would be an asset to any company.

JOYCE BARTLETT

Director of Marketing, Tasktop Technologies

Rachael and I worked together on several projects when we were colleagues. I’d be delighted to work with her again. First, let me say, I’m a “words” person. My tool is the written word and while I’m a good “visual learner,” I’m not a good “visual communicator”… so I’m not always terribly helpful when starting from a blank piece of paper. Fortunately for me, and the company for whom we worked, Rachael IS a visual communicator. And unlike some graphic artists, she is not a diva. She’s versatile, eager to attack new projects (even if the concepts are VERY technical and a bit daunting at first), she never gives up (she’ll exhaust every concept to find the right one) and she’s an absolute pleasure to work with (yes, work can be fun). Again, I’d be delighted to work with her again.

BETTY ZAKHEIM

Research Director, Gartner

It was a pleasure to work with Rachael. During her time with us she has developed a solid knowledge in Google tools, including Google Analytics, Adwords and Google Web desiger. She is a very good developer focused on the results of her work. She is inquisitive, detailed and always goes the extra mile. Brilliant on R&D and also developed a document guideline strategy for Web image optimisation that helped to improve our website access speed I learned a lot from her and I would highly recommend her services.

MANUEL SALAZAR

Technology Strategist, PwC

“Rachael has a creative flare that makes her standout from the rest! I’ve had the pleasure of working with Rachael on a particular project which required the complete redesign and redevelopment of hundreds of digital marketing and information screens. Her natural creativeness allowed her to come up with a graphic design for these screens with minimal effort that completely satisfied the brief the business had provided, while her technical ability allowed her to produce complex mapping documents and the front end code. Ultimately her efficiency allowed me to plan the project timelines with great accuracy. Rachael has excellent communication skills and has an aptitude for identifying technical risks in a project.”

AMANDA REENAN

IT Project Manager, Boylesports

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